I have a soft spot for stories that matter and an unhealthy habit of editing menus for fun. I'm a content strategist who loves turning complicated ideas into content that's clear, engaging, and genuinely useful.
My work has taken me from Washington state's public education agency to MIT Sloan Management Review and The Red Pen, where I've helped shape everything from websites and feature stories to social campaigns. Through it all, one thing has stayed the same: a belief that better communication creates better access.
The brief was event promotion. The approach I took was to let the achievements speak without overselling them.
This Reel introduced Aarav Gupta - IMO Gold Medalist, JEE Advanced AIR 17, admits from MIT, Stanford, Caltech and Oxford - as a reason to show up to Journey to College on August 1st. I kept the edit clean and let the achievements land on their own.
TRP's first piece of content to hit 364K views. 265K unique viewers reached, 9.3K shares, and a 2.6% share rate, well above industry average. All organic.
